Minerva Neon

Pop Revival

Pop Revival is a competition promoted by Minerva Neon to explore shapes, colors and technologies that evoke the energy and optimism of pop culture and neon.

Pop Revival

Times Square, Las Vegas, the Chicago Theater.


The uniqueness of some of the most recognized places in the collective imagination is due to the use of an early twentieth-century technique that was used repeatedly throughout the century and then became a vibrant icon of the magnificent 1980s: neon signs.

As colorful and disruptive as the cultural context that fostered their rise, neon lights play a crucial role in pop culture.

From the poetical geometries of Dan Flavin, to the provocations of Maurizio Cattelan, passing through the spatial inventions of Lucio Fontana; there have been numerous artisanal and industrial expressions connected to this iconic technology. One of the most prominent historical companies in this field is undoubtedly Minerva Neon.

Minerva Neon was founded in the Fifties during the second boom of neon signs. It witnessed and took part in the milestones of the history of light communication and pop
culture.

Therefore, it is no coincidence that in celebrating the creation of its first furniture line, Minerva Neon takes inspiration from its own history of light and color to design the future shapes of its collections.

Re-awaken the emotions of neon signs through a furniture collection that can sparkle the future time.

This is the challenge of “Pop Revival”, Minerva Neon’s competition to explore shapes, colors and technologies that evoke the energy and optimism of pop culture and neon. The competition aims at creating furniture pieces that can arouse unique emotions and tell vibrant stories, between nostalgia and modernity.

Jury

Each jury is nominated with utmost care and is composed by professionals of the highest repute whose activity is consistent with the theme of the competition.

  • Michele De Lucchi
    AMDL Michele De Lucchi Studio
  • Alberto Meda
    Alberto Meda
  • Michael Anastassiades
  • Ellen Bernhardt Paola Vella
    Bernhardt & Vella Design Studio
  • Davide Radaelli
    Davide Radaelli Design Studio
  • Alessandra Ferrari
    Minerva Neon

Prizes

All awarded projects will be sent to websites, magazines and architectural platforms. Furthermore, they can be displayed in national and international architectural events.

1st Prize

€ 5000

2nd Prize

€ 2000

3rd Prize

€ 1000

Gold Mention

€ 500

Gold Mention

€ 500

Technical Gold Mention

€ 500

Technical Gold Mention

€ 500

Honorable Mentions

10

Finalist Mentions

30

Timeline

Complying with deadlines is a fundamental requirement to take part in the competition. All architects are encouraged to pay the utmost attention to the timeline and to complete each phase in advance.

* +22% VAT. Fulfilling an “Early bird”, “Standard” or “Late” registration does not affect submission deadline.

Early Bird Registration

€ 25 / team*

Standard Registration

€ 50 / team*

Late Registration

€ 100 / team*

Material Submission Deadline

Jury Summoning

Results Announcement

Download

YAC provides architects with content-rich competition material so that they can best express their ideas and thoughts wherever they live.

RULES

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Partners

YAC thanks all the people who have been engaged in organizing the competition by sharing time, materials and resources to make the experience of architects unique.

Minerva NeonAMDL CIRCLEAlberto MedaMichael Anastassiadesbernhardt-vellaDavide Radaelli

Minerva Neon

Pop Revival

Copertina 16 9

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