Minerva Neon

Pop Revival

Pop Revival is a competition promoted by Minerva Neon to explore shapes, colors and technologies that evoke the energy and optimism of pop culture and neon.

Pop Revival

Times Square, Las Vegas, the Chicago Theater.


The uniqueness of some of the most recognized places in the collective imagination is due to the use of an early twentieth-century technique that was used repeatedly throughout the century and then became a vibrant icon of the magnificent 1980s: neon signs.

As colorful and disruptive as the cultural context that fostered their rise, neon lights play a crucial role in pop culture.

From the poetical geometries of Dan Flavin, to the provocations of Maurizio Cattelan, passing through the spatial inventions of Lucio Fontana; there have been numerous artisanal and industrial expressions connected to this iconic technology. One of the most prominent historical companies in this field is undoubtedly Minerva Neon.

Minerva Neon was founded in the Fifties during the second boom of neon signs. It witnessed and took part in the milestones of the history of light communication and pop
culture.

Therefore, it is no coincidence that in celebrating the creation of its first furniture line, Minerva Neon takes inspiration from its own history of light and color to design the future shapes of its collections.

Re-awaken the emotions of neon signs through a furniture collection that can sparkle the future time.

This is the challenge of “Pop Revival”, Minerva Neon’s competition to explore shapes, colors and technologies that evoke the energy and optimism of pop culture and neon. The competition aims at creating furniture pieces that can arouse unique emotions and tell vibrant stories, between nostalgia and modernity.

Winners

First Prize

Jacob Payne

Jacob Payne

Second Prize

XDesign

Bohao Xiong

Third Prize

AleCarrer

Alessandra Carrer, Federico Marchi

Gold Mention

aMAca

Martina Cardoni, Andrea Arces

Gold Mention

Claire Debons

Claire Debons

Technical Gold Mention

bingo

Gian Carlo Tranzatto, Luca Domenichelli, Barbara Prato, Livio Taricco

Technical Gold Mention

COMPORO

minjeong Kwon, ChangHyung Lee, Cheongsol Lee

Jury

Each jury is nominated with utmost care and is composed by professionals of the highest repute whose activity is consistent with the theme of the competition.

Partners

YAC thanks all the people who have been engaged in organizing the competition by sharing time, materials and resources to make the experience of architects unique.

Minerva NeonAMDL CIRCLEAlberto MedaMichael Anastassiadesbernhardt-vellaDavide Radaelli

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